Doing it Together

The impersonal impact hypothesis states that news consumption leads to an increase of social concern, but not personal whereas the latter is most important for stimulating behaviour change. However, previous findings are mixed and mostly investigate private health behaviour. Here we, therefore, conceptually replicate these by studying a public crisis: case Covid-19 pandemic. results our longitudinal, five-wave study do show support hypothesis, rather seem reveal possibility hypothesis. That is, increased participants’ concerns lesser extent their societal concerns. News furthermore indirectly affected adherence governmental policy measures via Additionally, participants adhered more when they believed can make incremental difference in stopping adhering policies (i.e., direct effect participative beliefs). belief “doing it together” seems thus vital adherence. Theoretical practical implications discussed.